AI and Lead Gen

AI is going to revolutionize lead gen. It can automate research for you and identify potential leads with a fraction of the effort that sales operations typically require to achieve the same goals.

Not only does it identify leads, but it also qualifies them at the same time, identifying those who are more likely to convert into customers.

And it can give you access to current email contacts, so that you can more easily reach out to tons of people.

And AI will support lead generation through CRM automation. Data on leads will be organized, clean, and reliable. Duplicates and outdated records will automatically be removed. Emails, calls, and meetings will be logged accurately.

The more you use AI for lead generation, the more data you can feed your CRM system, which will better apply predictive scoring, prioritizing leads that are more likely to convert.

You can afford the luxury of forgetting things. AI will have smart reminders guiding your daily tasks and optimizing your behaviors.

With minimal effort, you know who to reach out to who is more likely to convert into a client.

The game is likely to change.

Will we sell more? No.

Temporarily, yes. People often don’t realize that AI is spreading extremely rapidly. In a few months, everyone will use AI for lead generation. The market will be so incredibly crowded that reaching out to people will become difficult. Yes, AI can make lead gen efficient and avoid calling people who do not need the services. If people are only reached out for what they need, receptiveness to calls will increase. However, the low cost and simplicity through which AI finds leads will saturate markets, increasing competition to contact your leads.

The easier it is for you to reach out to leads, the easier it is for your competitors to do the same, which means everyone will reach out to leads, and leads will start rejecting sellers more often.

The truth is that the easier it is to reach out to people, the more difficult it becomes to get their attention.

So what do we do? First, now the window is open. Not everyone is still familiar with using AI for lead generation. As we speak, estimates for the use of AI in lead generation are about 20%. Eighty percent of sellers are still not utilizing AI for lead generation. Act now.

But prepare for the future. Next year, it might be 50%. The year after 80%. And once everyone uses AI to find leads, the markets will be so saturated that your approach to the sales conversation will need to change dramatically.

But the future will find us ready.

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